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ICP Operator

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Business

Create your ideal customer profile, pinpoint high-value customers, and reveal hidden opportunities with ICP Operator.

Peter Winsor

Overview

What is ICP Operator?

ICP Operator is a Notion template built to help you nail down your ICP through in-depth interviews all in Notion.

With a simple 3-step process, this template will help you find your ideal customer profile (and manage it ongoingly)

ICP Operator comes with visual summaries, interview tracking, recommended questions, and much much more...

How does it work?

Using Operator, you'll follow a simple 3 step process that will create your Ideal Customer Profile:

  1. Interview
    Once you've booked your customer interviews, use the pre-loaded questions to unearth trapped value and insights. Load these directly into the interview template to unlock insights.

  2. Analyse
    Use the automated summary block to visually analyze which of the key elements suit your ICP and will generate the most value for your target market.

  3. Craft
    After discovering insights it's time to craft your ICP. Simply add the details to the main ICP one-pager and ta-da you have an ideal customer profile to target your marketing and product efforts.

Operator gives you a simple-to-follow process that'll maximize customer interviews - all leading to discovering the holy grail of in-depth customer insight.

What's included?

  • 3 ready-to-go ICP One-Pagers
    Quickly craft 3 ICP one-pagers from the get-go. You can use them to validate against each other, or as your product offering grows utilize additional ICPs to target.

  • At a glance profile cards
    Bring your ICP to life with a photo or image. Displayed on the dashboard for quick reference, you can use profile cards as a reminder of who you are building for. It's also great for idea generation.

  • Over 30+ Interview questions
    Make the most of the opportunity when speaking to potential customers with hand-selected questions. Chosen by product experts, the questions are designed to delve deep into your interviewee's day-to-day job, pain points, and desires.

  • Interview Tracking
    Stay organized and on top of your booked and completed interviews. You can even create them with ease with a click of a button!

  • Automated Interview Summary
    Don't miss a valuable insight with automated interview summaries. Divided into key sections, interview insights collates all the interview feedback for you to effortlessly analyze and select the most impactful for your ICP.

  • Top interview tips
    Confidently navigate interviews with helpful reminders and tips - we've all been there, a helping hand is always appreciated.

  • Operator instructions
    Use ICP Operator with ease with these simple instructions, just in case you need them.

    Who is ICP Operatorfor? 
    This template is for anyone looking to create and market products that attract and retain customers. A fact of successful product development and marketing is you'll have to identify who to build for and market to heighten your chances of being successful. Without ICP operator this process can be confusing, and worse you may accidently identify the wrong ICP wasting time and money.

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