Persona Profile Notion Template

You create content. Run campaigns. Build products. But something's off. Your audience isn't responding the way you hoped.

The problem? Your persona is incomplete.

Most personas stop at demographics.

Age, location, job title, hobbies.

But people with identical backgrounds make wildly different purchasing decisions.

What's missing is the emotional layer.

This Persona Profile template helps you build complete personas that capture the full complexity of human decision-making.

You'll map out: demographics, bio and backstory, goals and objectives, core values, needs and desires, pain points and frustrations, expectations, customer journey stages, emotions at each stage, and real quotes in their own words.

No data analytics degree required.

This persona profile template is straightforward and highly customizable. Just follow the sections and build your profile step by step.

What changes when you have deep persona profiles:

Sales copy writes itself because you know their language.

You stop wasting money on campaigns that miss.

Your team aligns around shared understanding.

Marketing feels like connection, not selling.

Content topics become obvious.

Product decisions are clear.

Perfect for solopreneurs, marketers, UX designers, and product teams who want to stop guessing and start connecting.

Build personas that reveal what your audience truly wants, fears, and dreams about.

Get the Persona Profile template today.