Target your Target Audience - Worksheet

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Business

✨ Define your target audience, and scale your business in the right direction.


Overview

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Define your target audience,

and paint a picture of the individuals behind your analytics data.


Who will benefit from this?

- Marketers

- Sales Strategists

- Product Developers

- UX Designers

- Content Creators

- Business Owners


Clearly understanding your target audience will help in -

🎯1. DEVELOPING PRODUCTS AND SERVICES - based on what is most important to the target audience.

🎯2. Creating targeted and effective MARKETING messages.

🎯3. Building BRAND LOYALTY - by building products/services that cater to the specific needs and preferences of the target audience.

🎯4. Gaining COMPETITIVE ADVANTAGE - by addressing specific needs and pain points that competitors overlook.

🎯5. INCREASING CONVERSION RATES - by creating products, services, and marketing messages that better resonate with the target audience.

🎯6. Developing SALES STRATEGIES - that align better with the purchasing behaviors of the target audience.

🎯7. REDUCING THE RISK OF PRODUCT/SERVICE FAILURE - by basing decisions on a deep understanding of the target audience.

🎯8. Starting to SPEAK THE USER'S LANGUAGE and make targeted content.


Includes 9 sections -

✨ Problem statement formula

✨ Demographics

✨ Quote from Persona

✨ All users and revenue stat

✨ Qualities of the user

✨ User's incentives to buy

✨ ‘JOBS - PAINS - GAINS’ Board

✨ Objections users have that affect their decision making

✨ EMPATHY MAP (What the user sees, hears, says, thinks, feels and does)

BONUS -

✨ 10+ questions to find out where your audience hangs out online and offline

✨ 25+ questions to understand your customer's purchasing behavior


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